Start-up: GrapeMind

Your pocket sommelier. AI software that finds the perfect wine for you.

Task: Strategy, Competition mapping, Positioning, Brand identity, Go-to-market strategy, Product/UX.

Project is under development.

Start-up: meploy

Workforce-on-demand. Platform that seamlessly connects companies with temporary workers.

Responsability: Ideation, concept, brand, UX and hire/manage team and product development (co-founder). In charge of Strategy, Marketing Automation and Product team.

Consultant: Ministry of Industry, Business and Financial Affairs (Denmark)

Appointed by the Minister to the Sharing Economy Council to advice on necessary policy and regulation changes to foster a positive development of the Sharing Economy in Denmark.

Agency: Robert/Boisen & Likeminded

Denmarks most effective & creative agency. Hired as the Director of Creative Technology.

Responsability: Strategic Planning and Integrated Communication Planning for Spies, Carlsberg and eBay (BilBasen).

Start-up: iConcierge (Paris)

B2B startup for the hospitality industry. No-code app builder for hotels that launched and managed over 100 apps for different brands.

Responsability: CPO (co-founder). I led our product & design team, and created all our sales and marketing material.

Agency: Ogilvy (Paris)

Senior Strategic Planner for global accounts such as Inter IKEA, Nespresso Club, Hennessy.

Responsability: Digital Customer Journeys, MarTech, Automated Marketing/Personlization, Loyalty Club, Digital Brand Activation.

Agency: NordDDB Stockholm

Social Media & PR Director for clients such as McDonald’s, Danske Bank, TUI, Tryg (RSA), Moderaterna (political party), Ericsson & VW.

Responsability: Digital Strategy, Social Media/Content Marketing & Creative Planning.

Key Awards

• Winner of Titanium lion at Cannes International Festival of Creativity (2011)
• Cyber Grand Prix, Cannes International Festival of Creativity (2010)