Michael Bugaj is a Swedish Business and Product Strategist, Branding Specialist, and Entrepreneur. He started working in the advertising industry back in 2006 in Stockholm as a creative strategist & planner with a focus on digital strategy. In 2011, he moved to Paris and joined Ogilvy One as a Senior Strategic Planner, working with clients such as Nespresso Club and Ikea (Family Club) to develop personalization strategies and marketing automation.

He co-founded his first tech startup, iConcierge, in Paris in 2012 and managed the product team as CPO. After a successful exit in 2015, he co-founded the AI-driven temp agency meploy (workforce-on-demand) in Copenhagen. meploy grew to 25,000 users in Denmark and was on its way to launching in the UK when the pandemic hit. At meploy, as CEO, Michael hired and managed the team, led marketing and product development.

Today, he lives in Copenhagen and consults on select branding, management, and business development projects.